Which Traditional Media Types Can Still Work for Your Local Business?

May 04, 2009•Blog Posts•General Marketing•Newspapers•Print•Traditional Media• by author

Scott M.

2008 served as the explosion of a new digital marketing era that is becoming increasingly more prominent as the months progress. And while the digital era provides marketing techniques that can really maximize your firm’s ROI, traditional media still serves as a foolproof method of targeting local consumers.

So which traditional media types could still work for the local business realm? For starters, here are a few:

Newspaper Coupons

While true that the newspaper medium is on a rapid decline, it’s not dead in the water yet. Because newspaper advertising is relatively cheap, especially in this economy, using coupon ads in your area’s local paper can be a great way to reach customers and generate traffic into your store.

Cable TV

If running newspaper coupons isn’t your cup of tea, cable advertising also has its perks. Cable advertising is a cost-effective method of TV advertising that allows you the flexibility of zeroing in on any specific target audience within your area. Many local advertising stations will also create your ad for free or at a fairly small cost.

Yellow Pages

A study by Forrester Research finds that for 74 percent of offline consumers and 66% of online consumers, Yellow Pages directories are a preferred choice for customers that seek specific products and services.

Door Hangers

An often-forgotten form of print media is the door hanger. Door hangers are incredibly cheap and can serve as a great way to get your business’s name out to the community to drive locals into your store. Members of a community are enthusiastic about helping out the local businesses in their community, so distributing door hangers to homes in your area can be a good way to inform locals about your business.

Websites

Designing a user-friendly website is another great way for consumers to find out more information about your business and drive more consumers to your store, especially since approximately 74.4 percent of North Americans are connected to the Internet. Customers rely on your website for additional information and to learn about your business before visiting your store.