Trade Funds

Shared Marketing Services (SMS) has decades of expertise with Trade Funds Management. Allowing us to focus on your administrative needs gives you time to spend on more important things, like strategy. Outsourcing fund management just makes sense, and our powerful tools, like WinCAMS and WebCAMS, are smarter solutions that ensure ease and success. SMS is there for all phases of your Program’s Lifecycle. And our up-front pricing makes it easy to manage your program administration costs without any unexpected fees.

Marketing (Planning)

• We work with you to understand your strategy
• We provide you with a dedicated account management team to help you achieve your goals
• We help you define and clarify your Program
• We help you draft clear Program, Branding and Advertising guidelines
• We facilitate communication with stakeholders, including materials creation, writing, design and print production
• We set up our industry-leading WinCAMS software and customize it to track and manage your Program needs

Advertising (Implementation)

• Reseller support is available via our toll-free phone lines that are answered by people, not machines as well as electronically via email and fax
• We provide training for resellers and your sales force for the best implementation of your Program
• We provide same day Prior Approval
• We guarantee five-day turnaround for claims processing
• WinCAMS software allows management of multiple Program Funds, overlapping promotions, concurrent Program periods, various accrual rule calculations, and is the only Trade Fund Management software that gives full access to unfiltered Program data to each client
• WebCAMS provides privately labeled secure web access to your WinCAMS data in real time and allows resellers, sales force, and authorized corporate users access to data

Analysis (Results)

• WinCAMS software allows robust reporting including ten standard reports, a point and click query builder, hundreds of elements to search, sort and group data, a variety of export formats, and unlimited global search
• WebCAMS allows your field sales force and resellers access to data online – whenever and wherever they need it
• For clients without time or resources, we provide scheduled email, US Mail or fax delivery of customized reports
• Our online tearsheet service provides competitive analysis, price points and promotions and share of voice reporting
• Additional reporting such as annual Program reviews