Brand Services

Shared Marketing Services (SMS) goes beyond standard Trade Fund Management by offering a holistic program of Branding, Creative and Media services that ensure remarkable results. Tools like Brand Construction Kit, our online ad builder and asset library, make it easy for Resellers to create effective advertising that protects your Brand and generates sales throughout the Program lifecycle:

Marketing Resource Management & Strategy (Planning)

• We understand your corporate promotion calendar and Brand guidelines
• We build creative at the Reseller level to keep your promotions in synch
• We help define media strategies that work within the Program and your promotional calendar
• Brand Construction Kit (BCK), our online ad building tool and image library allows Resellers access to promotional assets, lets them build professional marketing materials online, and seamlessly ties into Program management and reimbursement

Advertising (Implementation)

• Our full service advertising agency offers complete turnkey services for creative development and media placement, including one to one direct mail campaigns and targeted local advertising in national publications
• Brand Construction Kit (BCK) helps manage your marketing resources and gives Channel partners electronic access to approved product images, logos and other materials that comply with Brand guidelines

Analysis (Results)

• Our online tearsheet service provides competitive analysis, price points and promotions and share of voice reporting
• Via BCK, we can provide data on who’s advertising, in which media, and for which products before the advertising ever becomes a Claim
• By tying BCK Templates to specific promotional funds, we can provide real time reporting on who is utilizing the promotional dollars and which offers are being used

Contact us to have one of our brand marketing experts introduce you to our suite of powerful, easy-to-use tools.