Traditional Media

Marketing to Commuters

Oct 27, 2009•Blog Posts• General Marketing• Traditional Media• by author

A 2009 study by Arbitron research found that the average commuter spends nearly 3 hours in their cars every day with an average total of almost 19 hours every week.

Should Direct Mailers Be Targeted Toward Women?

Jun 04, 2009•Blog Posts• Direct Mail• Print• Traditional Media• by author

According to one study conducted by Melissa Data, women sorted through the mail in three-fourths of the US households studied, and of these women who received the mail, 95 percent of them chose which

The 2008 Plunge: Worst in Newspaper Industry’s History

May 06, 2009•Blog Posts• Newspapers• Print• Traditional Media• by jangelakos

Johanna C. 2008 served as the “year of the plunge” for many different components of the advertising world, but the “plunge of all plunges” was in the newspaper medium.

Can Magazines Adapt to the Digital Age?

May 05, 2009•Blog Posts• Magazines• Print• Traditional Media• by author

Nancy B. Amidst all the fretting and nail-biting among magazine editors that are worried about the future of their industry, along comes Esquire with its first digital cover.

Where Do Advertisers Go When Newspapers Close?

May 05, 2009•Blog Posts• Newspapers• Print• Traditional Media• by author

Stacey A. Jill Abramson, managing editor of the New York Times, stopped in at NYU the other week to talk about the strength of print journalism.

Which Traditional Media Types Can Still Work for Your Local Business?

May 04, 2009•Blog Posts• General Marketing• Newspapers• Print• Traditional Media• by author

Scott M. 2008 served as the explosion of a new digital marketing era that is becoming increasingly more prominent as the months progress.

About Shared Marketing Services

Shared Marketing Services helps its clients and their distributors create, execute and manage traditional and digital trade fund programs; offering various levels of reporting, strategic consultation and planning to improve ROI.

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