Social Media

Many manufacturers' co-op programs are just beginning to offer support for Search Engine Marketing, but should you be focusing on pay-per-click ads on Facebook, instead?

Even for the many businesses already that employ some of the strategies in the following list (and do them very well), it's worth looking at what, and how much, you're doing in each of the areas to se

Facebook has recently changed the way its users affiliate themselves with pages set up by businesses and brands with the hope that the move will generate more visibility for those business pages.

With the swarms of consumers blogging about everything under the sun, opinions spread like wildfire. It is imperative that companies respond promptly and adequately to negative conversations online.

Social sites are being used for multiple purposes including promoting businesses and connecting to the everyday consumer, but it’s more than just being present online.

All of the social websites have similarities, but utilizing each one to effectively reach your target market can be tricky. Some nonprofits seem to have found their niche.