Online & Digital Media

Many manufacturers' co-op programs are just beginning to offer support for Search Engine Marketing, but should you be focusing on pay-per-click ads on Facebook, instead?

With about 70% of search traffic coming from Google, the new Places results page makes it more important than ever for your local business to stake its spot on the Google Places map.

There is more to building an online business than creating a website.

Even for the many businesses already that employ some of the strategies in the following list (and do them very well), it's worth looking at what, and how much, you're doing in each of the areas to se

Facebook has recently changed the way its users affiliate themselves with pages set up by businesses and brands with the hope that the move will generate more visibility for those business pages.

A 2009 Arbition study of the effectiveness of OOH video marketing revealed that digital media displays reach 53% of American adults a month – including me.