Online & Digital Media

Do you think your company could successfully launch a product exclusively with an iPhone application? No television, no print, no radio. Volkswagen of American has given it a try.

With the swarms of consumers blogging about everything under the sun, opinions spread like wildfire. It is imperative that companies respond promptly and adequately to negative conversations online.

With a wealth of interactive web content, full TV shows, and even sponsored YouTube clips, the cross platform landscape is ripe for advertising and branding opportunities.

Social sites are being used for multiple purposes including promoting businesses and connecting to the everyday consumer, but it’s more than just being present online.

A study by Epsilon discovered that a whopping 67 percent of email subscribers say that they have purchased products offline as a result of receiving an email from the retailer.

All of the social websites have similarities, but utilizing each one to effectively reach your target market can be tricky. Some nonprofits seem to have found their niche.