General Marketing

There is more to building an online business than creating a website.

Even for the many businesses already that employ some of the strategies in the following list (and do them very well), it's worth looking at what, and how much, you're doing in each of the areas to se

A core component of Co-op advertising management is auditing ads to ensure that dealers aren't creating marketing materials that tarnish a manufacturer's brand.

A 2009 Arbition study of the effectiveness of OOH video marketing revealed that digital media displays reach 53% of American adults a month – including me.

With the swarms of consumers blogging about everything under the sun, opinions spread like wildfire. It is imperative that companies respond promptly and adequately to negative conversations online.

A 2009 study by Arbitron research found that the average commuter spends nearly 3 hours in their cars every day with an average total of almost 19 hours every week.