Blog Posts

Brand management is always a fickle thing, and I’m never more amused than when I hear the comments that “companies don’t make brands, the customer makes the brand.” Well… yes and no.

There is more to building an online business than creating a website.

Even for the many businesses already that employ some of the strategies in the following list (and do them very well), it's worth looking at what, and how much, you're doing in each of the areas to se

Facebook has recently changed the way its users affiliate themselves with pages set up by businesses and brands with the hope that the move will generate more visibility for those business pages.

Short term boost with a long term price?

A core component of Co-op advertising management is auditing ads to ensure that dealers aren't creating marketing materials that tarnish a manufacturer's brand.