Automotive

Short term boost with a long term price?

A core component of Co-op advertising management is auditing ads to ensure that dealers aren't creating marketing materials that tarnish a manufacturer's brand.

Do you think your company could successfully launch a product exclusively with an iPhone application? No television, no print, no radio. Volkswagen of American has given it a try.

The Cash for Clunkers program that provided rebates of $3500 to $4500 towards the purchase of a more fuel-efficient vehicle ended Tuesday (August 25), well before the original scheduled end date of No