Social Media-an Advertiser’s Paradise?

Jun 09, 2009•Blog Posts•Online & Digital Media•Social Media• by author

44 percent of the total US Internet population is currently engaged in social media, while 23-73 percent of marketers are trying different social media advertising techniques to generate revenue for their firms.

Should Direct Mailers Be Targeted Toward Women?

Jun 04, 2009•Blog Posts•Direct Mail•Print•Traditional Media• by author

According to one study conducted by Melissa Data, women sorted through the mail in three-fourths of the US households studied, and of these women who received the mail, 95 percent of them chose which advertising materials to keep while 93 percent cli

The Marketing Do-Gooders Will Prevail

Jun 01, 2009•Blog Posts•General Marketing• by author

Businesses that are promoting philanthropic marketing strategies are winning people over left and right, especially during these tough economic times.

Are Branded Applications More Effective as Toys or Tools?

Jun 01, 2009•Blog Posts•Mobile Marketing•Online & Digital Media• by author

Generating a lasting brand image, as well as creating and maintaining a loyal consumer should be what an application strives to achieve.

Social Media Stories

May 14, 2009•Blog Posts•Online & Digital Media•Social Media• by author

Social media is so powerful that it could make you and your company a superstar overnight; however, it can just as easily destroy your reputation.

The Ten Commandments for Collecting Opt-Ins

May 14, 2009•Blog Posts•E-mail•Online & Digital Media• by author

Scott M. E-mail marketing worldwide has increased 39.5% in Q1 of 2009, meaning that companies have been amping up their e-marketing more than ever to communicate their bottom line during these challenging economic times.