Social Media for Business

Nov 16, 2009•Blog Posts•Online & Digital Media•Social Media• by author

Social sites are being used for multiple purposes including promoting businesses and connecting to the everyday consumer, but it’s more than just being present online.

Marketing to Commuters

Oct 27, 2009•Blog Posts•General Marketing•Traditional Media• by author

A 2009 study by Arbitron research found that the average commuter spends nearly 3 hours in their cars every day with an average total of almost 19 hours every week. Do these travelers notice and, more importantly, act on in-car advertisements?

The Holiday Shopping Season

Oct 20, 2009•Blog Posts•General Marketing• by author

The winter months are approaching, and for retailers, this means one thing: holiday shopping season. They are all wondering, “What will holiday spending look like this year?

Is Email Marketing Being Shortchanged?

Oct 14, 2009•Blog Posts•E-mail•Online & Digital Media• by author

A study by Epsilon discovered that a whopping 67 percent of email subscribers say that they have purchased products offline as a result of receiving an email from the retailer.

Nonprofits Find Following in Social Media

Oct 12, 2009•Blog Posts•Online & Digital Media•Social Media• by author

All of the social websites have similarities, but utilizing each one to effectively reach your target market can be tricky. Some nonprofits seem to have found their niche.

Digital Coupons on the Rise

Sep 29, 2009•Blog Posts• by author

With the slip of newspaper usage and the rise of the number of American families who have complete Internet access at home, there is a perfect opportunity for digital coupons to flourish – and marketers are certainly taking note.