Cash for Clunkers a net gain for Dealers

Mar 10, 2010•Automotive•Blog Posts• by Michelle

Short term boost with a long term price? That’s what some critics of the federal government’s Cash for Clunkers program predicted would be the outcome – that the short term boost in volume would cannabalize future sales.

Dealers take creative measures to reassure, service recall customers

Feb 22, 2010•Automotive•Blog Posts•General Marketing• by Michelle

A core component of Co-op advertising management is auditing ads to ensure that dealers aren't creating marketing materials that tarnish a manufacturer's brand.

Digital Video Advertising’s Glow is Promising

Jan 18, 2010•Blog Posts•General Marketing•Online & Digital Media• by author

A 2009 Arbition study of the effectiveness of OOH video marketing revealed that digital media displays reach 53% of American adults a month – including me.

A Look at Volkswagen’s iPhone App Campaign

Dec 17, 2009•Automotive•Blog Posts•Mobile Marketing•Online & Digital Media• by author

Do you think your company could successfully launch a product exclusively with an iPhone application? No television, no print, no radio. Volkswagen of American has given it a try.

Defending Your Brand Online

Dec 09, 2009•Blog Posts•General Marketing•Online & Digital Media•Social Media• by author

With the swarms of consumers blogging about everything under the sun, opinions spread like wildfire. It is imperative that companies respond promptly and adequately to negative conversations online.

Online Video Content Still Growing

Nov 30, 2009•Blog Posts•Online & Digital Media• by author

With a wealth of interactive web content, full TV shows, and even sponsored YouTube clips, the cross platform landscape is ripe for advertising and branding opportunities.