Brands need to constantly cultivate and nurture.

Top Tips for Search Engine Optimization

May 25, 2010•Blog Posts• General Marketing• Online & Digital Media• by cmassa

There is more to building an online business than creating a website. Learning the top tips for search engine optimization can help your site get ranked higher faster so the profits can start rolling in.

5 (free) things you can do now to improve your marketing

Apr 12, 2010•Blog Posts• General Marketing• Online & Digital Media• Social Media• by Michelle

Even for the many businesses already that employ some of the strategies in the following list (and do them very well), it's worth looking at what, and how much, you're doing in each of the areas to see if any of them need another look.

Facebook “fan” change aims to increase business page visibility

Apr 01, 2010•Blog Posts• Online & Digital Media• Social Media• by Michelle

Facebook has recently changed the way its users affiliate themselves with pages set up by businesses and brands with the hope that the move will generate more visibility for those business pages. How can you take advantage of the change?

Cash for Clunkers a net gain for Dealers

Mar 10, 2010•Automotive• Blog Posts• by Michelle

Short term boost with a long term price? That’s what some critics of the federal government’s Cash for Clunkers program predicted would be the outcome – that the short term boost in volume would cannabalize future sales.

Dealers take creative measures to reassure, service recall customers

Feb 22, 2010•Automotive• Blog Posts• General Marketing• by Michelle

A core component of Co-op advertising management is auditing ads to ensure that dealers aren't creating marketing materials that tarnish a manufacturer's brand.