Should you be advertising on Facebook?

Google “Places” a Must for Local Businesses

Nov 03, 2010•Blog Posts•General Marketing•Online & Digital Media• by admin

With about 70% of search traffic coming from Google, the new Places results page makes it more important than ever for your local business to stake its spot on the Google Places map.

Brands need to constantly cultivate and nurture.

Jul 14, 2010•Blog Posts• by jclark

Brand management is always a fickle thing, and I’m never more amused than when I hear the comments that “companies don’t make brands, the customer makes the brand.” Well… yes and no.

Top Tips for Search Engine Optimization

May 25, 2010•Blog Posts•General Marketing•Online & Digital Media• by cmassa

There is more to building an online business than creating a website. Learning the top tips for search engine optimization can help your site get ranked higher faster so the profits can start rolling in.

5 (free) things you can do now to improve your marketing

Apr 12, 2010•Blog Posts•General Marketing•Online & Digital Media•Social Media• by Michelle

Even for the many businesses already that employ some of the strategies in the following list (and do them very well), it's worth looking at what, and how much, you're doing in each of the areas to see if any of them need another look.

Facebook “fan” change aims to increase business page visibility

Apr 01, 2010•Blog Posts•Online & Digital Media•Social Media• by Michelle

Facebook has recently changed the way its users affiliate themselves with pages set up by businesses and brands with the hope that the move will generate more visibility for those business pages. How can you take advantage of the change?