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A 2009 Arbition study of the effectiveness of OOH video marketing revealed that digital media displays reach 53% of American adults a month – including me.

Do you think your company could successfully launch a product exclusively with an iPhone application? No television, no print, no radio. Volkswagen of American has given it a try.

With the swarms of consumers blogging about everything under the sun, opinions spread like wildfire. It is imperative that companies respond promptly and adequately to negative conversations online.

With a wealth of interactive web content, full TV shows, and even sponsored YouTube clips, the cross platform landscape is ripe for advertising and branding opportunities.

Social sites are being used for multiple purposes including promoting businesses and connecting to the everyday consumer, but it’s more than just being present online.

A 2009 study by Arbitron research found that the average commuter spends nearly 3 hours in their cars every day with an average total of almost 19 hours every week.