Comments on: A Look at Volkswagen’s iPhone App Campaign http://home.sharedmarketing.com/a-look-at-volkswagens-iphone-app-campaign/ Co-op Advertising and Local Store Marketing Wed, 12 Jan 2011 15:38:51 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: mcollins http://home.sharedmarketing.com/a-look-at-volkswagens-iphone-app-campaign/comment-page-1/#comment-163 mcollins Thu, 18 Feb 2010 16:18:20 +0000 http://home.sharedmarketing.com/?p=759#comment-163 Brian - Thanks for the comments. From a marketing perspective, I happen to think "new" ideas have the most impact when they're relatively unique and get attention, and yes, there is some fade over time. I think the most exciting thing about online applications is that while the platform may be the same, there are an infinite number of ways to package applications and information, and each of those can be new in their own right. Is smartphone usage hot now, eventually to fade? That's going to be up to the folks creating the content for them. If the content stays relevant, engaging, and interesting, it will, but there will always be new technologies that overshadow even the most cutting edge applications today. One look at newspapers confirms this. Even though their delivery system was time-tested and seemed to just be a part of the fabric of society, new technologies can shake even the firmest of foundations. As marketers, we feel our responsibility is to make sure that our clients are near the front of the curve. So when today's new technologies become tomorrow's "remember when"s, there are new, engaging ideas to take their place. What new ideas are you seeing that you feel will stand the test of time? And which ideas do you think have a limited shelf life? Brian -
Thanks for the comments. From a marketing perspective, I happen to think “new” ideas have the most impact when they’re relatively unique and get attention, and yes, there is some fade over time. I think the most exciting thing about online applications is that while the platform may be the same, there are an infinite number of ways to package applications and information, and each of those can be new in their own right. Is smartphone usage hot now, eventually to fade? That’s going to be up to the folks creating the content for them. If the content stays relevant, engaging, and interesting, it will, but there will always be new technologies that overshadow even the most cutting edge applications today.

One look at newspapers confirms this. Even though their delivery system was time-tested and seemed to just be a part of the fabric of society, new technologies can shake even the firmest of foundations. As marketers, we feel our responsibility is to make sure that our clients are near the front of the curve. So when today’s new technologies become tomorrow’s “remember when”s, there are new, engaging ideas to take their place.

What new ideas are you seeing that you feel will stand the test of time? And which ideas do you think have a limited shelf life?

]]> By: Brian Andrews http://home.sharedmarketing.com/a-look-at-volkswagens-iphone-app-campaign/comment-page-1/#comment-99 Brian Andrews Fri, 18 Dec 2009 20:35:02 +0000 http://home.sharedmarketing.com/?p=759#comment-99 This marketing strategy seems pretty successful now, but will it be as effective when the novelty wears off, and consumers are bombarded with countless ads of a similar type? Probably not. However, the low cost and ability to target consumers in a different way will keep this type of advertising buzzing for a while. This marketing strategy seems pretty successful now, but will it be as effective when the novelty wears off, and consumers are bombarded with countless ads of a similar type? Probably not. However, the low cost and ability to target consumers in a different way will keep this type of advertising buzzing for a while.

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